Expert advisory board announced for SBN’s Circular Economy Accelerator


SBN is working to accelerate a more circular New Zealand economy. The project’s newly formed advisory board will provide a wealth of knowledge and experience.

SBN’s Circular Economy Accelerator builds on three years of work inspiring, influencing and enabling Kiwi organisations to take on this way of working. Its new advisory board comes from the whole ‘circular system’. Members range from designers to waste management, local and national government and academia.

We asked them about what first inspired their involvement in circular economy work.

Claire Mortimer remembers working as a press photographer for Greenpeace in the Mediterranean and witnessing an Italian fishing boat haul up net after net of rubbish and just the odd fish.

“It felt like the balance of an entire ocean had been tipped,” she says.

Dr Jeff Seadon became excited about the potential of the circular economy in the mid-1990s. It was then he first heard about the Kalundborg Eco-Industrial Park in Denmark. This is a place where companies collaborate to use each other’s by-products and share resources.

Marianna Tyler was moved by the book Cradle to Cradle: Remaking the way we make things by William McDonough and Michael Braungart.

Juhi Shareef trained to be a certified ‘Cradle to Cradle’ product assessor.

She says: “I believe that NZ is the perfect scale to trial these new business models and to become the world’s first truly circular economy.”

James Griffin leads the programme. “I feel incredibly privileged to have such a talented advisory board helping to steer and drive circular action. The task of transitioning the economy from a linear ‘take-make-dispose’ economy to a circular one is significant to say the least. We need the best minds and experience to help further catalyse the shift that we are already seeing across organisations throughout New Zealand.”

To find out more contact James on 021 686 155 or