Since 2014, the Sustainable Business Network has been leading the effort to accelerate NZ to a circular economy. In 2017 we created the Circular Economy Accelerator to amplify our efforts to achieve our vision.
To make NZ an exemplar Circular Economy Nation
What We Do
Lead coalition projects to unlock circular opportunities
Run campaigns to enable circular progress
Work with individual organisations to progress their circular journey
Advocate for the systemic adoption of the circular economy
Profile organisations achieving circular success
Connect organisations looking to progress the circular economy
Provide resources for organisations working on their circular transition
Link with international organisations working to accelerate the circular economy on a global scale
What we Know
To formulate our activity we conducted a 'systems analysis', engaging with more than 40 stakeholders across sectors. They included designers, manufacturers, retailers, end-users, waste organisations and not for profit organisations.
We discovered six key leverage points for accelerating a more circular economy in New Zealand
Design – products need to be designed for ‘circularity’, rather than retrofitting an end of life solution. Designers tell us they have the desire and expertise to design for a circular economy, but there is limited demand for such products
Demand – the customer ‘pull’ for more circular solutions needs to be increased
Infrastructure – additional infrastructure is required to make circular solutions more readily available
Ownership – customers need to move away from their need to ‘own’ products. The focus should shift to access rather than ownership. At the least customers need to consider the ‘whole of life’ costs
Emerging technology – the benefits provided by technology such as additive printing and the Internet of Things need to be captured
Policy – Government needs to send signals to business that it considers circularity important
Our work focuses on addressing these points.