Trade Me facilitates a big chunk of the circular economy in New Zealand with millions of items traded second hand each year. The company’s Accidental Eco-Warriors campaign quantified and promoted the environmental impact of this trading.
The campaign focused on the second hand trading of fridges and freezers, where calculations showed that over 32,000 tonnes of carbon dioxide were saved. The initiative also raised awareness of the circular economy and promoted the positive impact of second hand trading on the environment and society.
The campaign has provided positive reinforcement to the Trade Me community for re-use trading, and started a conversation around the circular economy. Accidental Eco-Warriors has been viewed more than 100,000 times on social media.
Trade Me is a finalist in the Going Circular category of the 2017 NZI Sustainable Business Network Awards.